Audience Targeting & Data-Driven Advertising
In digital advertising, precision is power. Our Audience Targeting and Data-Driven Advertising solutions help brands move beyond guesswork — enabling smarter campaigns that connect with high-intent audiences at every stage of the funnel.
Whether you’re building awareness, retargeting lost shoppers, or scaling acquisition, we help you leverage data to make every ad dollar work harder.
Precision Audience Targeting
We help you identify and engage the audiences that matter most — based on real behaviors, interests, and intent signals.
Our Targeting Capabilities:
- 1st, 2nd, and 3rd-Party Audience Integration
- Custom Segments based on site activity, CRM, or purchase history
- Lookalike and Similar Audiences
- Geo, device, and contextual targeting
- Behavioral & Interest-based targeting
- Retargeting across web, social, and apps
We don’t spray and pray — we segment, personalize, and convert.
Data-Driven Advertising
We build campaigns backed by real-time insights, automated decisioning, and machine learning — not hunches.
How We Use Data to Drive Performance:
- Smart Bidding & Budget Optimization
- Dynamic Creative Optimization (DCO)
- Real-Time Campaign Adjustments
- Predictive Audience Modeling
- Attribution & Funnel Analysis
Platforms We Work With:
- Google Ads (including DV360)
- Meta (Facebook/Instagram)
- Amazon Ads
- DV360, The Trade Desk, Xandr and more
- TikTok, Pinterest, LinkedIn
- DMPs & DSP integrations