Connected TV (CTV) & Over-the-Top (OTT) Advertising

Reach Audiences Where They’re Watching Now

TV is no longer just about cable — it’s digital, data-driven, and highly targetable. With our CTV & OTT advertising solutions, you can deliver premium video ads to engaged viewers streaming content on their smart TVs, apps, and devices — with precision targeting and measurable results.

What Is CTV & OTT Advertising?

  • Connected TV (CTV): Ads served on internet-connected TVs and devices (like Roku, Fire TV, Apple TV, Smart TVs)
  • OTT (Over-the-Top): Video content streamed across platforms like Hulu, Peacock, Sling, Pluto TV, and more — outside traditional broadcast or cable

Together, they offer the impact of traditional TV with the precision of digital.

Why Brands Choose Our CTV/OTT Advertising Solutions

Advanced Targeting
  • Demographic, behavioral, and interest-based targeting
  • Geographic and household-level segmentation
  • Cross-device retargeting & frequency control
Real-Time Measurement
  • Track impressions, completion rates, and conversions
  • Multi-touch attribution across devices
  • Transparent reporting & lift analysis
Premium Inventory Access
  • Access to top-tier platforms and streaming publishers
  • Brand-safe environments
  • Deal IDs, private marketplaces (PMPs), and open exchange support

Creative Formats

  • :15 and :30 non-skippable video
  • Interactive CTV experiences
  • Dynamic QR code overlays to drive real-time engagement

CTV & OTT Advertising Results

  • 3x higher brand recall vs social video
  • +78% video completion rates on average
  • Granular reporting that ties CTV views to site visits and conversions

Fully Managed or Self-Service Support

Whether you’re an in-house team or agency partner, we offer:

  • Campaign planning & media buying
  • Creative guidance and video production (if needed)
  • Trafficking, reporting, and optimization
  • Access via leading DSPs (The Trade Desk, DV360, etc.)

Who It’s For:

  • D2C Brands looking to expand reach with performance metrics
  • Agencies managing omnichannel campaigns
  • Retailers running seasonal or product-specific promotions
  • Apps driving installs or subscriptions via video

Let’s Get You on the Big Screen

Reach modern viewers with smarter TV advertising.
Let’s plan a CTV/OTT campaign tailored to your audience and goals.